![]() pricing will be comparable to pricing in Europe. It includes an HTC VIVE Flow VR headset, which is lighter than conventional VR headsets a Pro 2 Gamepad controller a safety strap that provides added safety protection for users and a one-year subscription to the Holoride service.Īfter the first year, the Holoride subscription will be about $20 per month or $180 for an annual subscription. In Europe, the company priced the launch package, Pioneers' Pack, at the equivalent of $692. Owners of Holoride-ready vehicles will need to purchase the launch package. "Through combining real-time vehicle data and virtual content, we're creating an entirely new customer experience." ![]() "By integrating holoride in our models, we're redefining in-car entertainment," Giorgio Delucchi, head of digital experience/business at Audi, said in a statement. Holoride announced its vehicle integration with Audi at South by Southwest 2022. The tech entertainment company, founded by Audi and later spun off into an independent company, uses several system components to record a vehicle's motion data to the VR headset in an encrypted format to create its immersive experiences.
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